XPENG strengthens UK presence with new direct operating structure
• XPENG establishes a National Sales Company and assumes direct responsibility for its UK operations
• New structure reflects XPENG’s long-term commitment to this strategic growth market
• International Motors will continue to provide operational support services, ensuring continuity for customers and partners
1 September 2026 – XPENG today announces the next phase of its growth in the UK, following an agreement with International Motors that will see XPENG establish a National Sales Company and take ownership of its UK operations while continuing to draw on International Motors’ proven operational infrastructure and local market distribution expertise.
The decision reflects XPENG’s growing scale in the UK and the natural evolution from a distributor-led launch model to direct national operations with responsibility for the strategic and commercial development of the brand in the market. This commitment will strengthen XPENG’s UK organisation and enable increased investment in brand development, its retailer network, customer experience and the introduction of XPENG’s expanding product portfolio.
International Motors, which has played an important role in establishing XPENG in the UK, will continue to provide operational services under the new structure. This will combine XPENG’s global scale, technology and investment capability with International Motors’ established infrastructure, while ensuring continuity for retailers and customers.
XPENG’s UK growth plans will continue in the months ahead with the introduction of an expanding product portfolio including the XPENG X9 ultra-intelligent seven-seater and the recently announced XPENG L03 next-gen AI SUV coupe. Together, these new models will significantly broaden XPENG’s appeal in the UK, strengthen its market presence and reinforce the scale of its ambitions in this strategic growth region.
“The establishment of our UK National Sales Company marks an important next step in XPENG’s long-term commitment to the market,” said Elvis Cheng, General Manager of XPENG North Eastern Europe.
“XPENG recognises International Motors’ important contribution and valuable role in successfully launching XPENG in the UK and creating strong foundations for future growth. By combining direct XPENG leadership and investment with International Motors’ proven local capabilities, we are creating the right structure to scale the brand, strengthen the customer experience and bring our next generation of intelligent vehicles to more customers across the UK.”
William Brown, Managing Director of International Motors, said: “This agreement is good news for XPENG, its retailers and its customers in the UK. It gives the brand greater direct support from XPENG globally, while preserving the continuity, infrastructure and local expertise that International Motors has built over its 50-year history.”
ENDS
About International Motors
International Motors is part of the IM Group of companies operating in the Automotive, Property and Finance sectors. International Motors Ltd (IML), its automotive division, is a leading and experienced player in the European automotive industry with 50 years of experience, and is a distributor partner for renowned brands including Subaru, Isuzu, Mitsubishi Motors, XPENG and GWM. IML operates all elements of distribution from its vehicle import and preparation facility in Sheerness and provides aftersales support from its 240,000 sq. ft. bonded parts and logistics warehouse facility in West Bromwich.
International Motors PR Contact
Email: jdrake@imgroup.co.uk
About XPENG
XPENG is a leading global Physical AI company, dedicated to bringing artificial intelligence into the physical world to reshape future mobility and smart living. Through in-house R&D, XPENG has developed a full-stack Physical AI architecture spanning Turing AI chips, world foundation models, and highly integrated software and hardware applications. This unified technology foundation of XPENG powers an expansive product portfolio of smart EVs, robotaxis, and humanoid robots, advancing the deployment of Physical AI at scale. Headquartered in Guangzhou, China, XPENG is dual-primary listed on the New York Stock Exchange and the Hong Kong Stock Exchange. With global capabilities across R&D, manufacturing, sales, and services, XPENG drives continuous technological innovation and fosters an open Physical AI ecosystem, making life smarter, safer, and better for users worldwide. For more information, please visit https://www.xpeng.com/.
XPENG PR Contact
Email: ukpr@xpeng.com